newark in transition

Consulting Designer + Front-End Developer

  • 01. UI/UX
  • 02. Visual Design
  • 03. HTML/CSS
  • 04. Messaging + Positioning

Inspiring and dedicated, Cory Booker is a remarkable American politician and attorney who has been serving as the junior US senator from the state of New Jersey since 2013. Prior to his role in the Senate, he played a pivotal role as the 38th mayor of Newark, demonstrating his unwavering commitment to his community from 2006 to 2013.

In an enriching experience, I played a vital role in consulting and designing Cory Booker’s transitional website as Newark’s mayor. Creating a digital bridge between him and the community, our collaboration symbolized transparency and progress, reaffirming my commitment to impactful web solutions. I recently revisited this project to update the design to a contemporary aesthetic.

The strategic use of traditional political colors, blue and red, in the design serves as a visual representation of unity and diversity, transcending partisan lines. This choice evokes a sense of inclusivity and balance, fostering engagement and connection with a broad audience.

…when we come together, there is nothing we cannot create or achieve.

Creating captivating marketing materials to unveil the website involved blending innovative design elements with compelling content. The result was an enticing narrative that piqued curiosity and effectively conveyed the significance of the platform, driving anticipation and engagement.

©2023 LEA CABALLERO • AXYLUS LLC