Three new core brand colors are introduced, with the primary ‘Deep Purple’ used as the core catalyst for the brand’s modernized perspective. The ‘Helvetica Neue’ and ‘Didot’ typefaces were used for printed materials, while ‘Roboto’ is used strictly for the online applications.
A minimal aesthetic was used for all print materials, in order to maintain the newly established brand scope.
Placing emphasis on the two main brand colors, gives brilliant contrasting, which aides in the marketing assets standing out and increasing sales. And lends to the sophistication of the updated brand perspective.
The previous design was terribly outdated, as well as lacking in usability and cohesiveness. By simplifying the global header/footer, mega menu, product pages, shopping cart and checkout, we were able to create a cleaner shopping experience and increase user satisfaction. Through a series of extensive user testing, we were able to confirm that the updated design and functionality resonated tremendously with the Bare Necessities’ user/customer base.
Mega menu + Extended Search
To further cement the brand’s new direction, we also worked on updated ancillary graphic elements. This included the creation of custom global vector icons, size charts, along with newsletter signup and marketing emails.
The website seamlessly adapts to handheld devices, ensuring optimal performance on tablets and phones. Each element introduced underwent rigorous testing, guaranteeing a flawless and immersive user experience.