Creative Design Strategist

Turning design into business success: captivating audiences, elevating brands.

I am a multi-faceted creative professional with a passion for pushing the boundaries of visual design and technology. As an art director, visual & UI/UX designer, and skilled front-end developer, I bring a unique blend of expertise to the table. With a proven track record, I thrive in crafting innovative solutions that not only captivate audiences but also elevate businesses to stand out in their competitive markets. One of my key strengths lies in my diverse industry background, which grants me valuable insights into various sectors, enabling me to produce imagery that perfectly embodies a company’s essence and distinctiveness. Design, art, music, and fashion fuel my creative drive, influencing my work with passion and ingenuity.

Core
Capabilities

UI/UX for Desktop + Mobile
With a keen eye for user-centric design, I construct seamless experiences that shine on both desktop and mobile platforms. From intuitive layouts to fluid interactions, I ensure your users stay informed and engaged.

WordPress CMS
Navigating the digital realm effortlessly, I employ the power of WordPress to bring your ideas to life. Seamlessly managing content and utilizing plugins, I create dynamic websites that are as easy to manage as they are stunning.

Brand Development
Your brand is more than a logo – it’s an experience. I delve deep to understand a company’s principles and then forge a compelling brand identity. From messaging to visuals, I shape perceptions that resonate and endure.

Visual Design
Infusing innovation and creativity, I transform concepts into captivating visual stories. With a palette of colors, typography, and imagery, I craft designs that not only catch eyes but also etch your message into the minds of your audience.

Experience

I’ve undertaken design journeys spanning sectors such as pharmaceuticals, finance, real estate, law, and government. Adept at designing custom websites, refining graphic content, shaping brand identities and project management, I’ve collaborated closely with top stakeholders to bring visions to life. My toolkit boasts apt user flows/sitemaps, hi-fi mockups, alongside sleek wireframes crafted with Sketch and Figma. And let’s not forget eCommerce expertise – I’ve mastered WordPress and WooCommerce. My most notable clients include esteemed institutions like Howard University, Rutgers University and collaborating with (former Newark mayor) Senator Cory Booker.

Propelling brands forward with creative expertise in the digital realm.

Heroes & Villains: Midjourney AI + ChatGPT + Graphic Design

Envisioning alternate realities through prompt engineering.

$

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Bare Necessities: Digital Art Direction + UI/UX

Shaping a sophisticated new perspective for a staple brand.

$

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Monaco Natural Health: Art Direction + UI/UX + Front-End Development

Naturopathic solutions for a healthier lifestyle.

$

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JARO: Art Direction + UI/UX + Visual Design

Forming a novel platform for niche movie streaming.

$

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LexisNexis Competitive Intelligence: UI/UX + Visual Design

Competitive analysis for attorneys and law firms.

$

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Lawyers.com: UI/UX + Visual Design

150 years of matching people to attorneys for any legal issue.

$

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Axylus: Art Direction + Front-End Development

Marketing small businesses via effective print marketing.

$

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John Sharpe James: Front-End Development + Print Design

Local governing and community building.

$

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Cory Booker: Visual Design + Consultation

Advancing NJ’s largest city under new leadership.

$

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Feel free to message me about your project or if you’d like additional information.

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©2023 LEA CABALLERO • AXYLUS LLC