Creative Design Strategist
Projects Completed
Years of Experience
Industries
I’m an art director, visual and UI/UX designer, and front-end developer who enjoys building thoughtful, well-crafted digital experiences. My background spans multiple industries, which helps me quickly understand what makes a brand unique and how to express that visually. I’m inspired by design, art, music, and fashion, and I use those influences to create work that feels intentional, modern, and effective. Learn more about me.
Turning design into business success.
Featured Work
Bare Necessities
Shaping a sophisticated new perspective for a staple brand.
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Monaco Natural Health
Naturopathic solutions for a healthier lifestyle.
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Experience
& Skills
I’ve worked across a wide range of industries, including fashion, finance, real estate, law, and government. My experience covers custom website design, brand identity development, graphic design, and project management. I collaborate closely with stakeholders to turn ideas into well-executed digital products. My process includes defining user flows and sitemaps, creating wireframes, and delivering high-fidelity mockups. I also have strong eCommerce experience, with deep knowledge of WordPress and WooCommerce. Past clients include Howard University, Rutgers University, and collaborations with (former Newark, NJ mayor) U.S. Senator Cory Booker.
- Art Direction 100%
- UI/UX Design 90%
- User Research 70%
- Web Design 100%
- Prototyping 90%
- HTML/CSS 70%
- Mobile Design 90%
- Product Design 85%
- Usability Testing 70%
- Visual Design 100%
- Branding + Identity 80%
- Design Strategy 100%
Heroes & Villains
Envisioning alternate realities through prompt engineering.
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3AM
Bringing new life to the home decor market.
Coming Soon
I design user-centered experiences that work seamlessly across desktop and mobile.
Lawyers.com
150 years of matching people to attorneys for any legal issue.
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LexisNexis Competitive Intelligence
Competitive analysis for attorneys and law firms.
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JARO Media
Forming a novel platform for niche movie streaming.
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Axylus
Marketing small businesses via effective print marketing.
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Councilman John Sharpe James
Local governing and community building.
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Cory Booker
Advancing NJ’s largest city under new leadership.
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Additional Projects
Jackson Hewitt Tax Service
Urban Cowboy Clothing
About Me
Currently available for remote positions and freelance projects.
Location: Fairfield, CA
38.2492° N, 122.0405° W
Hi, I’m Lea, a self-taught designer and web developer based in Newark, NJ. I learned design by building things, starting with the basics and gradually diving deeper into UX and interface design. I enjoy tackling new challenges, especially projects that let me think creatively and problem-solve at the same time. I care about doing thoughtful, well-crafted work and I like seeing ideas through from start to finish. Also, I still refuse to choose between a MacBook and a PC, and I’m completely fine with that.
Here are some quick facts about my experiences and current life, both as a person and as a creative.
Learned HTML with Mircosoft Frontpage in 1999
Back in the dot-com era, on my trusty Compaq computer, I delved into the world of web design, using Microsoft FrontPage to master the art of HTML. Those late nights building web pages were the beginnings of an enduring passion.
Placed 2nd in an anti-crime billboard contest at 14 y/o
At just 14, I harnessed my artistic talents to secure 2nd place in a state-wide anti-crime billboard contest. With my drawings, I sent a strong message against crime, even at a young age.
I'm a trained Recording Engineer
Once a trained audio engineer, I now channel my creative energy into web design. The transition from sound to pixels brought a new rhythm to my professional journey.
I'm learning Spanish and German
Embracing the challenge of dual language learning, I’m currently tackling Spanish and German simultaneously with Duolingo. It’s a thrilling linguistic adventure.
I'm the mom of a Staff Sargeant in the US Airforce
As a proud mother, my heart soars alongside my son, a Staff Sargeant in the US Air Force. He’s not just my child, but a skilled airplane mechanic, keeping our skies safe.
Feel free to message me about your project or if you’d like additional info.
©2025 LEA CABALLERO • AXYLUS LLC