Digital Art Director
NOV 2016 – JUN 2017
Provide web site, UX/UI design direction and solutions. Researched, strategized and worked with creative and development teams to deliver improvements for implementation into the website/brand relaunch.
Web Designer/Front-End Developer
FEB 2016 – SEP 2016
Performed routine updates, fixed site-related design issues and maintenance of website via the Ektron platform. Assisted development team and UX manager with migration of flagship website to a new server through production of web pages via HTML/CSS utilizing the Bootstrap framework.
Lead Visual Designer/Developer
FEB 1999 – PRESENT
Retained by diverse industry clients to create custom websites, eCommerce applications, graphic layouts, corporate identities and marketing materials. Some clients include US Senator Cory Booker, Rutgers University, Coldwell Banker and Astra Zeneca.
LEXIS NEXIS | LAWYERS.COM
Senior Visual Designer
JAN 2011 – MAY 2012
UX/UI designer relegated to creating visual concepts for Lexis Nexis’ online products – including Lawyers.com, Attorneys.com and Martindale.com. Collaborated with product designers and product managers to generate wireframes/LO-FI mockups, flows, navigation maps, prototypes and site audits where necessary. Played a key role in the planning, production and design of the UX team’s first iPad application.
LEXIS NEXIS | MARTINDALE-HUBBELL
Senior Web Designer/Project Manager
FEB 2007 – DEC 2010
Responsible for designing and managing up to 25 website projects at any given time; valuing upwards of $260,000. Along with providing project leadership, I also defined and communicated client’s business requirements to ensure accurate, timely implementation and delivery of the ideal website solution.
OCT 2003 – FEB 2007
Set strategies and direction for a variety of corporate clients and government agencies and oversaw all graphic related projects, which included, corporate identities, flash presentations, product packaging, digital content and websites.
©1998-2017 LEA CABALLERO